What is Privacy Shield?
The EU–US Privacy Shield is a framework for regulating transatlantic exchanges of personal data for commercial purposes between the European Union and the United States. One of its purposes is to enable US companies to more easily receive personal data from EU entities under EU privacy laws meant to protect European Union citizens. The EU–US Privacy Shield is a replacement for the International Safe Harbour Privacy Principles, which were declared invalid by the European Court of Justice in October 2015. The new framework must meet the legal criteria of EU law, including the 2015 judgment, and provide for adequate safeguards for the fundamental rights to privacy and data protection.