What is GDPR?
The General Data Protection Regulation (GDPR) was created to align the data privacy laws across all EU countries. The GDPR came into effect to replace the Data Protection Directive 95/46/EC. A major update within the GDPR is that the processing of any EU citizens’ information is now protected, regardless of whether the information processing is done within the EU or not, and regardless of where the retailer originates from. Any retailer around the globe that sells to an EU citizen is bound by law to protect their private data.
The idea of traffic data has been expanded in the GDPR to include all metadata that is derived as a result of the communications. The GDPR also strengthens the area of consent to how a user’s personal information can be used or whether it can be shared. It also makes it easy for users to access their personal data and a requirement for all businesses and websites that take any information from any user to maintain the information and make it available to the user if requested.